Creative Idea Powerhouse

For past few years, enterprise has taken the ‘wait and see’ approach when come to adoption of Web 2.0 technology, or business model. A few companies that tried to 2.0 its web, such as Starbucks, has face the difficulties to orchestra its large pool of consumers feedbacks when it open up its feedback channel. In some sense, unless the corporation see large value can be generated from the effort of 2.0-ing its web (s.a. marketing gain, sales generation etc), in large amount of time, to make this effect works still require a lot of testing and ice-breaking efforts. How’s Air Asia’s effort to promote its site at Facebook? Personally, I don’t see any value of this effort beside having millions of fans (that does not convert into real numbers and value dollars and sents) in Air Asia Facebook. Here some slides from the famous guru of Web 2.0 sharing how corporate can make sense with social network and start to gain value from it

Would like to share with you a very interesting slide presenting the Future of Social network. Personally I think Social Network will face a big challenge in 2009 to get a mature business model that able to prove its profitability and for the new players just entered the competitio, best wishes to them.

Mike from Giga OM has recently wrote an article saying Social Network will recieve more welcomes in 2009 due to economic depression (where many people will start to hang back at home – and go online and doing socialling business instead of going out and hang at Starbucks for F2F socialling business), yeap it is true but how can these site turn it to a promising profit model and start to cheers its investors and gain more confident and ensure their next payment are on-time? I believe some social network site have started to focus on revenue generation, and facebook, myspace and Apple Apps will focus more on Micropayment this year (where I believe it is a very strong and bold move for them to materialise from their large user base).

Anyway, enjoy the slide, and it is a challenging Y2009! Happy New Year and best wishes for long live Web 2.0.

People has been talking about Web 2.0 bubble is over. Web 2.0 companies failed to generate new business model other than Ads revenue. Is this really over? The truth is yet to finalise, but I will be interested to know and further find out what this Millenials / Gen-Yers economy is going to shape up for the next 3 – 5 years? The largest spending power, with fear nothing attitude, living in the speed of internet and wanting results fast (result from Google’s fast search response), what is the new economy going to be created by this group of future kids?