Creative Idea Powerhouse

SMilDS.COM, the brainchild introduced by Platform2u.com during April in Malaysia, is one of the latest e-Commerce tradding engine. With the complete e-Commerce features and functions build in and bundle with Cross Selling Model, it is the first of its kind in e-Commerce world that able to deliver a mess cross selling machanism, and easily to enable merchants to sell their products to the world without hassle.

SMilDS.COM has been introduced in Malaysia during April, Hong Kong in May, and Philippines in July 4th. Its a remarkable day for the United States for celebrating their national day, and to us, it is the remarkable day for Platform2u.com too, because through Philippines where SMilDS.COM will start to connect to the world marketplaces such as United States, UK, Europe and other Asia countries.

In business today, one must adapt to survive intense competition, rising consumer demands and rapid technology change. The Internet is the next frontier in business where people everywhere can make millions, even from the comforts of their homes. This same power is harnessed by multinationals everywhere who are taking their businesses to the net, servicing consumers’ needs 24/7 all over the world. But how can a start up enterprise, a micro entrepreneur or a struggling local business adapt this change or even compete with that kind of advantage, and how much would that “Solution” be worth?

Platform2U.com Berhard, the rising star of Malaysia’s IT industry launches SMILDS.COM, is the latest 4th generation e-commerce system that makes it easy for anyone to start their very own e-commerce business in minutes. SMILDS.COM is a complete e-commerce software system that offers web tools, customer relations management system, complete inventory management system, payment processing and more. SMILDS.COM lets you to expand your business to the internet with minimal fuss, lets you fully program your web store to update inventory, greet loyal customers, conduct promotions and store customer data that is essential to any internet business. Highly advanced, it is the only e-commerce system that can accommodate cross-selling whereby you can easily have your e-commerce business even without your own products or inventory -perfect start up venture for fresh graduates and budding entrepreneurs.

Developed and operated by Platform2U.com Berhard, SMILDS.COM was awarded MSC (Multimedia Super Corridor) status by the Malaysian government for its innovation and development of this new e-commerce solution. Platform2U.com Berhard processes all transactions of SMILDS.COM from payment, shipping, currency conversion, customer relations and after sales service. SMILDS.COM is definitely a complete e-commerce solution to small and medium enterprises (SMEs) and a hugely profitable opportunity for investors. Platform2u.com Philippines, Inc. launches SMILDS.com in the Philippines on July 4, 2009 at the Makati Shangri-La Hotel. For reservations/inquiries, call Mr. Edgar Canlas, COO of Platform2U.com Philippines. Tel. 875-8558; 886-6190; cel: 0920-9601711; e-mail: edgar@platform2u.com

When we conceptualizing our solution initially, the SMilDS.com is design as a pure e-commerce trading platform that build in CRM, payment gateway, and logistic. It never be different than rakuten, taobao or yahoo can provide except we have the cross selling engine, which is our killer apps.

We know we needs to be lots more unique, special, outstanding and innovative in order to stand out from this battle of e-commerce. It is a cyber trading battle and we are new, we can be attacked by any big giant from all kinds of tactics, or backdoor without us realizing it. Yeap this is the real world..

After going back to the traditional business school 101 toolbox and dig out the swat tool, our only differentiation is our strategy in positioning ourselves correctly, south east Asia where the e-commerce marketplace are still green. That will also enable us to buy time to learn the market before we get ourselves over expand and get into trouble like alibaba did before during the early day of Y2000.

With this, our next target marketplaces will be focus in s.e. Asia countries, taking 3 years to build ourselves to be the largest e-commerce platform in all the countries we have presence.

In term of our Strategies on e-commerce, we will fully focus on building the new generation of social e-commerce, a e-trading engine that enable our young entrepreneurs to venture into e-commerce with little investment and risks free.

Tapping into the social network we have in the market currently, it is a perfectly match that enable more young people to start their entrepreneur journey in young age.

Looking at our next generation who have been eat, sleep, and get entertain by internet, social e-commerce will be the next new thing for us to look on.

When we were drafting our initial project plan for platform2u.com, our idea was simple, to build an e-commerce solution that enable the Internet entrepreneur. The buzzWord glocalization never came into our mind at all. All we aim for is our enthusiation to help the young Internet entrepreneur to find a point of start up and utilize their existing familiarity on Internet to earn their first fortune.

Throughout our journey, the plan and idea evolved, and the Big Picture slowly reveal. Our dream and vision become bigger and extended to a regional basis – to build a cross countries e-commerce platform that able to facilitate regional trade through internet.

I need to admit that to build a web shop or e-commerce for Malaysia is easy, but when we need to extend to a regional cross trading, many consideraiona come into picture. Localize payment gateway with local currencies exchange is a challenge; cross border logistic for micro or small sme with small quantity shipments is a challenge; to prevent and proactively reduce fraud case on e-commerce is a never ending fights against the non ethical buyers in internet. We know all these challenge and we need to call for a choice to go local or global. It is beyond the technology concerns of server loads, hardware and apps uptime, or language compatibility issues. We know that for the nex three year, there are one after another challenges that we can’t predict nor avoid awaiting us. We take the bold step to move on and build this platform, and fortunate, we have launched our first e-commerce 4.0 system in April 09, continue with a month later to launch in Hong Kong, and in next month in Manila, Philippines.

The buzzword glocalization came across our mind a month after we launch our system , during one of our business briefing session with our prospect merchant. I gave an example, if you sell something online and you have 100 agents or cross sellers selling your product online, you are doing a global business. And when your product is cross-sell by the 100merchants in their individual local webstore, with local look and feel website design, your product actually selling as localize one. On the term, this is glocalization… And SMiLDS.com is the enabler for this glocalization business, and we help Asia retailers to glocalize their business at every countries we presence. This is our vision and we will definitely make it happen!!

Today when we having the discussion with one of the editor from local business magazine, something came up at my mind, the yet another buzz word ‘glocalization’ – the combination of the globalization and localization.

I first notice the real big MNC been practicing these, by seperating the operation and management of individual countries into regional, and let the local management team to handle the day to day works base on local culture and organization structure. HSBC, one of the pioneer in introducing glocalization concept, global expertise, local presence sort of stuffs.

When I try to look back into e-Commerce, how many of the big players in Asia really successfully crossing their own countries borders and expand to oversea market? Rakuten is one of the millions who does that up to now. It has been in Japan for a very long time – 10 years, and really step strongly before it make the bold decision to expand its Rakuten Ichiba out to oversea – particulary Taiwan. Who else in this region has ever ‘try’ before? Is that the local market is ‘big’ enough for them, or it is very difficult for these players to take the bold decision to move out? Lelong has passed its 10th year presence and look back, it is still Malaysia boleh only company in Malaysia. That really make us think again, is that being the largest in Malaysia good enough for us? My answer is NO for sure.

Our vision, in Platform2u.com, is to realize the e-Commerce dream in Asia, to be the largest e-Commerce Platform provider that from Malaysia, and cross over to the entire Asia countries. It never be easy. After landing our foot print in Hong Kong, follow by next in Philippines during this coming July, it is the time we take a bold and aggresive move again to reinforce our marketplace in Malaysia and Hong Kong.

Glocalization, will be the spirit, the value, the core of our entire e-Commerce attempt. Be the global e-Commerce provider to help all the SME and SMIs to find the new global marketplace, and continue to help those SME and SMIs to localize their presence each and every countries we establish our foot print. It sounds imposible to help all our SMEs and SMIs to be glocalization companies in past, but during today interview, I have the new insight, yes, we going for glocalization model, to help all our partners merchant to transform them into glocalization companies – IN ZERO ADDITIONAL COST to them. It is a new thing where even Rakuten won’t able to achieve easily, but we will try. When Rakuten bring over few hundreds merchants from Japan to enter Taiwan market, they work very closely and hard to help those Japanese firms to have a local presence in Taiwan through their glocalization attempt, but I believe our model will make a different from Rakuten, easier, faster, and more dynamic.

Glocalization – it will be our brand new focus…. We wish to be to first in China to introduce Glocalization e-Commerce, are we able to buy enough time on this? Is our speed fast enough then the speed of Internet? Let’s the result reveal end of this year 2009…