When we conceptualizing our solution initially, the SMilDS.com is design as a pure e-commerce trading platform that build in CRM, payment gateway, and logistic. It never be different than rakuten, taobao or yahoo can provide except we have the cross selling engine, which is our killer apps.
We know we needs to be lots more unique, special, outstanding and innovative in order to stand out from this battle of e-commerce. It is a cyber trading battle and we are new, we can be attacked by any big giant from all kinds of tactics, or backdoor without us realizing it. Yeap this is the real world..
After going back to the traditional business school 101 toolbox and dig out the swat tool, our only differentiation is our strategy in positioning ourselves correctly, south east Asia where the e-commerce marketplace are still green. That will also enable us to buy time to learn the market before we get ourselves over expand and get into trouble like alibaba did before during the early day of Y2000.
With this, our next target marketplaces will be focus in s.e. Asia countries, taking 3 years to build ourselves to be the largest e-commerce platform in all the countries we have presence.
In term of our Strategies on e-commerce, we will fully focus on building the new generation of social e-commerce, a e-trading engine that enable our young entrepreneurs to venture into e-commerce with little investment and risks free.
Tapping into the social network we have in the market currently, it is a perfectly match that enable more young people to start their entrepreneur journey in young age.
Looking at our next generation who have been eat, sleep, and get entertain by internet, social e-commerce will be the next new thing for us to look on.