Today when we having the discussion with one of the editor from local business magazine, something came up at my mind, the yet another buzz word ‘glocalization’ – the combination of the globalization and localization.
I first notice the real big MNC been practicing these, by seperating the operation and management of individual countries into regional, and let the local management team to handle the day to day works base on local culture and organization structure. HSBC, one of the pioneer in introducing glocalization concept, global expertise, local presence sort of stuffs.
When I try to look back into e-Commerce, how many of the big players in Asia really successfully crossing their own countries borders and expand to oversea market? Rakuten is one of the millions who does that up to now. It has been in Japan for a very long time – 10 years, and really step strongly before it make the bold decision to expand its Rakuten Ichiba out to oversea – particulary Taiwan. Who else in this region has ever ‘try’ before? Is that the local market is ‘big’ enough for them, or it is very difficult for these players to take the bold decision to move out? Lelong has passed its 10th year presence and look back, it is still Malaysia boleh only company in Malaysia. That really make us think again, is that being the largest in Malaysia good enough for us? My answer is NO for sure.
Our vision, in Platform2u.com, is to realize the e-Commerce dream in Asia, to be the largest e-Commerce Platform provider that from Malaysia, and cross over to the entire Asia countries. It never be easy. After landing our foot print in Hong Kong, follow by next in Philippines during this coming July, it is the time we take a bold and aggresive move again to reinforce our marketplace in Malaysia and Hong Kong.
Glocalization, will be the spirit, the value, the core of our entire e-Commerce attempt. Be the global e-Commerce provider to help all the SME and SMIs to find the new global marketplace, and continue to help those SME and SMIs to localize their presence each and every countries we establish our foot print. It sounds imposible to help all our SMEs and SMIs to be glocalization companies in past, but during today interview, I have the new insight, yes, we going for glocalization model, to help all our partners merchant to transform them into glocalization companies – IN ZERO ADDITIONAL COST to them. It is a new thing where even Rakuten won’t able to achieve easily, but we will try. When Rakuten bring over few hundreds merchants from Japan to enter Taiwan market, they work very closely and hard to help those Japanese firms to have a local presence in Taiwan through their glocalization attempt, but I believe our model will make a different from Rakuten, easier, faster, and more dynamic.
Glocalization – it will be our brand new focus…. We wish to be to first in China to introduce Glocalization e-Commerce, are we able to buy enough time on this? Is our speed fast enough then the speed of Internet? Let’s the result reveal end of this year 2009…



