Creative Idea Powerhouse

For past few years, enterprise has taken the ‘wait and see’ approach when come to adoption of Web 2.0 technology, or business model. A few companies that tried to 2.0 its web, such as Starbucks, has face the difficulties to orchestra its large pool of consumers feedbacks when it open up its feedback channel. In some sense, unless the corporation see large value can be generated from the effort of 2.0-ing its web (s.a. marketing gain, sales generation etc), in large amount of time, to make this effect works still require a lot of testing and ice-breaking efforts. How’s Air Asia’s effort to promote its site at Facebook? Personally, I don’t see any value of this effort beside having millions of fans (that does not convert into real numbers and value dollars and sents) in Air Asia Facebook. Here some slides from the famous guru of Web 2.0 sharing how corporate can make sense with social network and start to gain value from it