
According to the latest report announced from Yahoo, globally, 95% of Yahoo’s revenues come from advertising, though the online giant sees scope to grow its non-advertising revenues in Asia, based on success the brand has already had in Japan. Revenues from Yahoo’s shopping and auction services have grown 30% so far this year, and it continues to see more upside.
Overall, e-commerce revenue from Hong Kong, Taiwan and Japan makes up around 15% of Yahoo revenues for its Asia region, comprising Greater China, Korea, Japan, Australia and New Zealand, and is expected to increase by 17% next year.
“I took a team to Japan and we learned a great deal about payment infrastructure, fraud prevention,” says Rose Tsou, managing director for Yahoo’s Asia region. “We learned a lot about the commerce space. They also have a different environment that makes mobile and MMS content become so robust. I think that’s another area we’re going to learn from Japan.”
As a minority shareholder in Japan through a venture with Softbank, the company lacks operational control of its business, but this is where Yahoo the brand is making the most headway – also enjoying pole market position with Yahoo Messenger as well as in the search market.
There is no doubt that e-Commerce is going to penetrate heavily into Asia, but will this only happen on current developing countries like China and India, or other countries located in Asia too, such as South East Asia, or Middle East? Looking at over 200mil of Internet users in South East Asia, will that create a substential economic scale of demand market space? It is worth for the current e-commerce operators to think twice






