Creative Idea Powerhouse

Been in the middle of design, redesign, engineering and reengineering the concept of a complete eco-system of e-Commerce for the past 2 months, and finally we got something interesting out. The new system, leverage of alot of the social e-commerce model, will soon, in our believe, a pretty strong tool to help merchants to have a solid presence when they get online via SMilDS.com

The next thing, is to get ourselves into business, the stage of ‘Go to Market’ model. This is very crucial, as we can have the cutting edge product, patterned pending IP, or even the all in one – one stop solution, but we do not have a solid marketing strategy, we are doom. So for the past 2 weeks, we are basically putting ourselves inside a self-developed black box and try to think and act outside the box.

We have our target laid down, we have our key indicators drawn on the board and every one agreed on the exciting figure. Next, we start to get into the working sheet. Deep details into execution. First of all, is our branding and tagline, as Guy Kawasaki used to said, coming out with a mantra … what and how we want our people to associate us when they listen, or they see our branding or logo?

We had gone through a series of 3 days multi-channel brainstorming. From smilds here smilds there to smilds up smilds down, some c&p event to clone the others tag … such as below:

1. SMILDS.COM – Priceless
2. SMILDS unlimited
3. Smilds my lover

However, come to the last stage, we finalize our tag and mantra to SMILDS everyday. For our staffs, for our agents, for our merchants, for our partners, and for our customers and consumers.