The e-Business industry has evolved dramatically since year 1997, when Jeff Bezos started the first online bookstore Amazon.com (B2C model); Jack Ma started the largest online business trading platform Alibaba.com (B2B model); and eBay.com’s world largest online auction site (C2C model). When time passed, the e-Business players started to evolve themselves into other business model; such as Alibaba.com tried to venture into C2C model using Taobao.com; Amazon.com trying their luck again by launched the C2C model of aStore.com to boost their online revenue. All these investments has raise a question to many online veteran, are the existing business model for Amazon, or Alibaba have hit the boundaries, or the entire internet commerce market are emerging to a new era, where be the best in single business model may longer secure and sufficient to sustain competitiveness in the next decades of internet growth. Are C2C the last piece of unconquered land for all internet businesses? After the C2C model, what will be the next big wave for internet commerce will look like when the industry leaders such as Google and Microsoft aggressively promoting ‘Cloud Computing’ and ‘Web 3.0 – Semantic Web’ platform?
One of the other interesting facts of e-commerce was raised by the Chief Editor of Business Next magazine, the leading Web and Technology magazine in Taiwan. The Web 2.0 is slowly fading out and getting less attention from industry due to many Web 2.0 companies failed to show new profitable business models, and will soon be replaced by Web 3.0, which has started to capture the lime-light from the media and public attention. The shift of Web 2.0 to Web 3.0 not merely a technology shift, but it will also indicate the end of PC dominated online era, and move to mobile online era. It also indicated the shift of market domination from United State driven in pass decades, to Asia lead e-business environment in the next 10 years. China has the largest subscriber base for mobile phone, and in next 3 years, China will be the number one English speaking country in the world. South Korea, on the other hand, is currently the ‘Most connected’ country in the world with highest internet penetration rate with fastest internet connection speed infrastructure.
In Platform2u.com, we have spent substantial time to follow the internet industry trend, research on the internet technologies, critical success factors for all e-Business models and building case study on successful e-Business companies such as Alibaba.com, Amazon.com, and even Zlio.com the new rising star in e-Business industry. We also studied the e-Commerce and Internet development reports from mainstream research firms such as Accenture, Morgan Stanley, and IBM; as well as web-base research firms such as e-Marketer, Asia Digital Marketing Association, Forrester Research, and FabelNovel Consulting. We have concluded our researches and studies for the future internet commerce industry into the following table.
• China will be the largest e-commerce market by overtake United State due to recession and recent global economic crisis – Business Next
• Majority of the e-commerce operators are comprise of less than 5-man companies which lead to potential falling of e-commerce industry in Asia – Accenture
• In 2008, consumer internet traffic has surpassed corporate internet traffic usage – Morgan Stanley
• Majority reports and media neglected China power. Three largest social communities in US, MSN (200mil members) + Facebook (85mil members) + MySpace (80mil members) still can’t compete with single largest social community in China – QQ.com with more than 500mil subscribers!
• Social commerce will be the next wave of e-commerce initiative that utilizes the power of social networks such as Facebook, Myspace, Blogs and Online TV.
• Business at the speed of thought – Bill Gates. To be the next leading internet company, speed is the key challenge. Speed of Internet, speed to go-to market, as well as speed to multiply the members’ growth in week.

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